The partnership forms part of La Marzocco’s campaign to align itself with varying sports disciplines that appreciate the power of coffee, as an enabler of community and culture within the team. La Marzocco’s essential value is committed in building relationships that enrich the lives of others, and this partnership encapsulates this sentiment.
Grant Simmer, INEOS TEAM UK CEO, said:
“INEOS TEAM UK’s HQ is based in Old Portsmouth, we are fortunate to have a break out area with our La Marzocco Strada AV coffee machine. Sports teams are built on their culture and determination and communal spaces like this one help bring the whole team together. Every time we break out and grab a coffee, that’s helping bring us together and ultimately makes us stronger.”
INEOS TEAM UK was formed in 2018 to bring the America’s Cup home to Britain. The America’s Cup is the oldest international sporting trophy in the world, pre-dating the modern Olympics, the Ryder Cup and the World Cup. The team is led and backed by INEOS Founder and Chairman, Jim Ratcliffe with Sir Ben Ainslie, a previous America’s Cup winner (AC34) and the most successful Olympic sailor of all time as the Team Principal and Skipper. Grant Simmer, a four times America’s Cup winner is CEO. Combined, the team has a prestigious 16 Cup wins and eight Olympic medals.
Guido Bernardinelli, La Marzocco CEO, said:
“La Marzocco’s values are built on favouring innovation & creativity and exploring the horizons of technology and design. These are just some of the reasons why the partnership between INEOS TEAM UK and La Marzocco is harmonious. As a sailor and as an America’s Cup fan myself I have often thought of the synergy between the co-ordination of a professional sailing team, and the working one at La Marzocco. For us too, Company Culture is definitely our number one value, the one that keeps us together and empowers our collective ethos to win our challenges daily. We are inspired by the passion that runs through the INEOS TEAM UK and see this passion mirrored throughout the global La Marzocco family.”
La Marzocco look forward to supporting INEOS TEAM UK, in their campaign for the 36th America’s Cup in Auckland in 2021, by providing high-performance, hand-built and innovatively designed espresso machines.